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The Shell & Ferrari Partnership


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March is a great time of year. AFL is back, and so too that of the F1 Season.

2012 is an interesting season for F1 for a number of reasons. More rounds and with it more restrictions around engine and gearbox life. Break an engine it could potentially ruin your season. With this reason the technical partnership between Shell & Ferrari is being forged ever stronger


Before reading on, if you remember past write ups I have done then sweet – if not then check them out as once again.

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CLICK for 2010
CLICK for 2011


F1 moves to 20 Rounds for 2012

20 round for 2012 - WOW. A record number for F1. Throw in the engine development freeze until 2014 and so the challenge has been set of not only sticking with what you have, ensuring it does not fail being more important than ever. Cara Tredget, Shell’s Formula One Technology Manager said ‘I’d say that our challenge is all the harder as we have less parameters in which to work and that make any performance advantage we can give Ferrari all the more rewarding."

Here is some further commentary from Shell on the work and development

Within the car, much work has been done on the new engine. Amongst other elements, the Maranello engine specialists have been working on performance drop off, with the aim of maintaining the highest possible performance level throughout each engine’s cycle of use, which has now reached an average life of three races.

Sums it up perfectly really. F1 Race engines lasting an average of 3 races, potentially more.

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So Shell provide the fuel, engine, gearbox and other oils... Something I didn't know is that Shell also provide Ferrari with a bespoke fluid used in keeping the KERS battery system in running order. Perhaps not as cool a s cucumber however temperature is important to help prevent electrical charge escaping.


Time for some fast facts once again:

Fast Facts
• A Formula One car has a minimum weight of 640 kg, including fuel and driver.
• A Formula One car can go from 0 to 100 mph in 1.5 seconds.
• Over a race weekend, a driver will change gear about 8,000 times.
• Formula One drivers experience forces up to 5g when taking sharp corners
• The average cockpit temperature is about 50 ºC, rising even further at the hotter races.

And slightly more technical...
• Every year, Shell blends more than 200,000 litres of fuel for the Ferrari Formula One race and test teams – enough to last a road car for 50 years.
• Shell’s Formula One V-Power racing fuel contains up to 200 different components.
• Pistons can exceed temperatures of 300 °C


The Pit Tour

This year was a little different. Due to extra teams and Ferrari's season last year the pit area the team had to work in was about 1/3 smaller. McLaren were close by next door with staff from both camps essentially rubbing shoulders when leaving the pit area's. Certainly hard to keep any secrets in this environment.

There is limited pictures this year as we were not allowed to take our own pictures. A bit of a change compared to previous years however there are a few none the less.

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Shell Corp Tent & Ferrari Drive Day

After the pit tour there was a opportunity to go on a Ferrari drive day... Unfortunately not being 30 meant I couldn't attend and had to send a proxy in my place. This will be the only time I wish I was older.

So I asked if I would like to stick around in the Shell Corp Hospitality area down on turn 1... After twisting my arm so severely it resembled a Chinese burn, I succumbed and agreed :teehee:

On a more serious note this was a great opportunity to find out a bit more about the inner workings of Shell as a company, the people behind it. Who knows what else might occur as well.

My host for the afternoon was Paul Zenarro, Shell Senior Media Advisor. After some rather great food, Dick Johnson dropped in for a quick Q&A in-front of the guests present. His Fav car - The old Sierra Cossie (that one was for you Brisby!).

Later on in the day whilst talking about all things Shell, Paul advised it was a possibility organise tour(s) of the Shell refinery down in Geelong. Both on foot and via mini-bus. As SAU users are generally quite technically minded I thought this to be a great offer to look into further. I'll continue to work on that so keep a keen eye on the Victorian section over the next month if this is something that tickles your interest.


Enjoy Part 2

Cheers
Ash
SAU Admin

Posted 04 April 2012 - 10:45 PM

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As I write this, Fernando Alonso has just taken the Ferrari F1 team to it’s first victory of the 2012 F1 Season – hopefully it’s the beginning of a good season for him and for Ferrari.

Now I’ve had a little time to digest and review my experience behind the wheels of some of Italy’s finest machinery and I am not going to lie, I still giggle from the memory of squeezing the accelerator coming out of some of the Yarra Valley’s best corners and being thrown at the next.

As many will know, Skylines Australia has a strong link to Shell Australia, with Ash (R31Nismoid, our esteemed Admin) having attended several key events for the brand over the last few years. Once again, SAU was invited this year to be involved in the Shell Formula 1 show. Ash will be covering the other aspects of the event, my contribution will be covering a Shell Ferrari drive day where I was able to test some of the finest machinery in the world, through some of my favourite driving roads.

The week leading up to the GP is always exciting for me. It’s hoon week. Cars that live under covers are out and about on the roads and Melbourne has a real carnival feel. I always make the time to hit up the GP on the Friday, Saturday and Sunday. I follow Ferrari. Always have. Although I’ve never been fortunate enough to have one grace my garage, they’re in my blood so the Thursday evening before the GP, I was working away as normal and looking forward to heading to the launch of the new Tag Heuer watch that night with Jenson Button doing the unveiling – that was about the biggest thrill I was expecting for the week, then on to the track on Friday for some support races and F1 practice when I got a phone call.

Due to reasons of not being old enough to meet the insurance criteria, Ash was unable to complete the drive day and after much arm twisting, he finally convinced me to go in his place. I won’t lie, I didn’t sleep much on Thursday night – it’s not every day you get 12 hours notice that you’re required to take 3 Ferraris through their paces.

Arriving at Shell Corporate HQ in Hawthorn, I was greeted by the guys from Prancing Horse (www. prancinghorse.com.au) who had brought three of their stable along. Spending time in one Ferrari is a fantastic day. Spending time behind the wheel of 3 different Ferraris.. well that’s many many Christmas’s all in one.

The other guys were still on their way from the track, so I took the time to have a look over these stunners and get some photos.


Line em up!

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Before too long the rest of the guys arrived from the track, assuring me that Ash was being shown the best of Shell hospitality on turn 1. We were taken into the Shell facility for a run down on the days activities and the guys expectations of our behaviour. Basically to enjoy the cars, but obey the law – logical stuff and to ensure we didn’t get too carried away there was an Alfa for a pace car and a Corolla as a chase car. Next we signed our disclaimers and also submitted to a breath test. The guys from Prancing Horse said they’ve had 3000 drivers through the doors and not one single insurance claim. With a $10000 excess,l I sure didn’t want to be the first! With my breath test returning a 0.00 result (and everyone else's too) we went back out and the guys introduced us to the cars formally.

First in the line up was a California convertible. The first thing that grabbed my attention, after it’s stunning visual appearance, was the enormous carbon ceramic brake package hiding behind the 20” rims. I am assured that the 285/35/20 Pirelli P Zero up the back get replaced VERY regularly. While the 4.3 litre V8 up the front puts out 340kw, it’s the way the car gets it to the ground that gives it a 0-100kmh time of 4 seconds. But more on that later. I thought this car was beautiful with the roof up, but I reckon that roof took no more than 4-5 seconds to come down and fold away seamlessly into the bodywork. With the roof down, it took on a whole new look. So rare for a convertible to look as good with the roof on as it does with the roof off.

Talking us through the way the California worked took more time than the rest of the cars combined – with the dual clutch gearbox and electronic park brake, there were a few things to get used to. No manual handbrake here which was a surprise to me, would be a tough car to drive on the skid pan at DECA!

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Looks good in pictures.. so much better in real life


Enormous carbon ceramic brakes behind 20” rims. hot
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This is a very nice place to be. Note switch on right hand side of steering wheel – turn it two clicks clockwise and say goodbye to those 285/35/20 Pirelli's in a heartbeat (we weren’t allowed to do that)

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The middle car was an F430 Spider, packing 4.3 litres of V8 right behind your head with 490hp ready to be unleashed. The performance of these cars is only beaten by the way they look. This car was equipped with the F1 gearbox and I was looking forward to giving the old "flappy paddle" box (thanks Mr Clarkson) a go.


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On the end was the car I was looking forward to driving most. Another F430, but this one was the Berlinetta. Hard top with a proper six speed manual box, complete with clutch. Pure, old school. I couldn’t wait.


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With the run-down on the cars complete, we then paired up and as it turns out, my first drive was of the California. From Shell head office in Hawthorn, we headed out to the Shell service station in Eltham. Not much in the way of twisty roads, but plenty of traffic lights and a bit of freeway driving was enough to give me a good feel for how this car accelerates. Looks, power, huge brakes… the best thing about this car was that magical gearbox. Despite being down on power and also heavier than either of the F430s, the California does the 0-100 dash faster – purely due to the gearbox. The changes were lightning quick yet very smooth. Driving in traffic was so easy, I could see that this car would make the ideal daily driver for the true Ferrari fanatic. It was comfortable, fully equipped and with the trans set to auto and the suspension dialled in to comfort you could drive all day without getting fatigued. But stick it in manual mode and flex the right foot and it was an absolute monster. In my world, 340kw isn’t a hugely impressive number. I’ve owned and driven cars with quite a lot more power than that at the wheels. Yet I never once felt like this car lacked for power. Nor did the traction control, as it works overtime to get that power down – even with the 285/35/20 Pirellis.

Which brings me to the traction control. My experience with traction control to date has been negative. I’ve always found it to be far too intrusive and to kick in too early, sometimes with scary results – like being left stranded exiting a gravel road and onto bitumen, where the trac kicked in too late and left me sitting with oncoming traffic in both directions and the car going nowhere for 2-3 seconds. The California is not like this. The back end squirms a little but you keep going where you’re pointing the front wheels and the power gets to the ground with imperceptible corrections. If you didn’t know, you’d think you’d just become the best driver known to man – but it’s all the car. You’d never switch it off unless you were at the track, it really is that good.

The brakes are simply incredible, though without any heat in them they grabbed fine, there was almost nothing in the way of pedal feel which felt odd at first but didn’t take long to get used to. With some heat in them, the pedal feel was markedly better and these things would just pull up time and again. Carbon ceramic brakes FTW! Though the cost for these brakes would buy you a small Japanese car, if you can afford the car then you can afford to tick that box and you’d be a nutter not to.

I’d be lying if I said I wouldn’t love to own this car. Its looks, the sound from the V8, the brakes and that magical gearbox – all of these things add up to make this an amazing car to drive. I’ve never entertained the thought of owning a convertible before but rolling in a California with the top down is something I will never forget.

In what seemed to take around 5 minutes, we got to the Shell in Eltham and it was my turn to be a passenger, once again in the California. I was passengered with Chris from Perform Progressive Sports Media. Chris has a VE R8 Clubsport for a daily, so he’s no stranger to V8 power but seeing someone else coming to grips with the car was entertaining. Not as entertaining as being behind the wheel of course, but it allowed me to appreciate the car as a passenger and it reconfirmed my feelings that if you want a Ferrari daily driver, this would do the job beautifully. As this drive was from Eltham out to Yarra Glen, I was initially a bit annoyed that I’d got the boring drive out of the city – very shortly however, we got stuck behind a taxi. Yep, a taxi on the road from Eltham to Yarra Glen. That fair was probably close to the cost of doing a Prancing Horse drive day – I know what car I’d rather be in! So all in all, the drive from Eltham to Yarra Glen was sedate with a bit of dropping back and catching up. The California loved it, she was composed on even the most ordinary bit of bitumen, though that stretch of road overall is in pretty good shape. Soon we got to Yarra Glen and it was time to stop for a bite of lunch at Balgownie Estate. Torture to have lunch there and not have a glass or two of wine, however the policy is a strict 0.00 blood alcohol reading and there’s no way I was going to sacrifice a drive of the F430s for a glass of Vino.

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Passenger time

While we had lunch, the Ferraris were parked artfully on the grass for some photo ops. After lunch came my favourite drive of the day. I hopped in the F430 Berlinetta with the same feeling I had when I got my first R34 GT-R – butterflies and a smile from ear to ear. As we peeled out of Balgownie Estate heading towards Healesville the skies were looking ominous – the dry roads weren’t going to last long and I wanted to make the most of them.

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What can I say about the F430 that isn’t clichéd? Not much, but here goes. Firstly, you can instantly see the heritage in the interior. Apart from a few modern touches, rounder edges and of course 11ty switches – the cockpit feels exactly like a late 70s 308 GTB. Nothing unnecessary, nothing out of place. The six speed box is precise. That gate in any other car would just see the shifter bouncing off the gates while hunting for the next cog, this just slots smoothly from one gear to the next. No play, no hunting for gears. A couple of people said the clutch was really heavy, but I thought it was perfect with good feel – though I’m used to a triple late OS clutch so no surprise there. The pedals are close together. Really close. I thought it would be a pain but they are perfectly placed for easy heel and toe downshifts. The car hugs the road.. it inspires so much confidence under brakes and never feels unsettled except when the road surface is REALLY bad, then it tends to bottom out which is more off putting than anything else. Into the corner and as soon as you turn in you know you could have gone so much faster. Punching the accelerator out of the corner, the car just goes and goes – you feel it and you hear it, that exhaust sound behind your head reminding you exactly where you are in the rev range.

The weight over the rear wheels means it just gets the power down and the next thing you know you’re arriving at the next corner. I let the lead cars get away from me for a bit and notice the California is coming up rapidly behind me. I punch it, 2nd, 3rd, brakes, downchange back to 2nd turn in and go again – after a couple of corners I can’t see the California and I’m coming up behind the F430 Spider quite quickly. Every corner could be taken quicker and the car is completely composed. I could do this all day, every day. I am loving life and running figures in my mind… if I sell everything I own, can I afford one?

The final corner comes up and we drive into Healesville. The car is completely unruffled. Not me though, I feel like I had a no-doze sandwich for lunch. I love this car.

Next drive, I am a passenger in the Spider with Jill who is the retail product manager for Shell. We have a drive back to Balgownie Estate and as soon as the words “I think we’ll be ok” come out of my mouth, it starts to rain. HEAVILY. We are ok at speed, but as soon as we stop we are getting soaked. I can’t get the roof to work. Unlike the California, where you just press the button and it takes care of itself, this roof has a bit of a knack to it. A knack I don’t possess. Eventually Stewart from Prancing Horse gets it sorted and we’re on our way again, somewhat damper for the experience. Back through to Eltham we go at a fairly sedate pace.
I take the opportunity to quiz Jill about a few fuel related matters before we end up talking about her time at Fiorano, being taught by Ferrari test drivers how to take an F430 around that track in the quickest possible time. I am silent for a few mins after that, absolutely jealous as hell. I could recount the conversations I had about refinery capacity, fuel density, floating LNG processing plants but that wasn’t what today was about – what today was about was the partnership between Shell and Ferrari and how deeply it runs. It strikes me then how seriously Shell take their partnership with Ferrari and vice versa. Jill isn’t a hoon at heart, but Shell sent her to Fiorano – she’s raced where some of the biggest names in Motorsport have raced. How many people can say that?! And all due to the close partnership between Shell and Ferrari.

It’s clear to me now that this is genuinely a partnership, it isn’t just a Pecton sticker slapped on a racecar and throwing sponsorship dollars around as is the case with so much corporate sponsorship. Shell get in there and get their hands dirty on these cars. To Shell, Motorsport is as much a part of life as it is for me. And it might sound tacky for me to say this, but knowing how much time, effort and money Shell are putting into the sport I love makes me want to put Shell fuel in my tank and Shell oil in my engine. Especially if that engine happens to have a prancing horse on the rocker covers some day.

We reach Eltham Shell for the final swap and the drive back into Hawthorn. We’re running an hour or so later than anticipated, an extra hour in a Ferrari? Oh woe is me, such an onerous burden. We fill the cars with Shell V Power (naturally) and then I get behind the wheel of the F430 Spider. The rain has subsided so the roof goes down and off we go.

This time I have Alex from Shell in the car with me. Alex handles Media Liaison for Shell and in between taking phone calls from the Govt and Media, she confirms that she is indeed an absolute petrol head. We’re going to get on great. I get to grips with the F1 box in the Spider easily. She eggs me on. If I hadn’t driven the California earlier, I’d be impressed by this flappy paddle unit, but compared to the dual clutch box, it really is quite antiquated. It’s noticeably slower and less refined than the DSG. The car definitely feels less solid around corners than the Berlinetta due to the missing roof and the rigidity it provides the chassis. The drive back is less about the handling though and I feel lucky to have got the F430b on an uninterrupted road with no rain. Alex and I are in hysterics. I think partly because we are the funniest people on earth at that time and partly because I’m coming down from a nervous high. Either way, we are making the most of that delicious exhaust note at every opportunity. It bounces of retaining walls. All the while I’m thinking of all the times I’ve heard that exhaust note before, my head whipping around to see where it’s coming from. This time, it’s ME. Oh yeah!

We had 30+ kids at a school hanging onto the fence yelling out – 30 of them! I pop it in neutral and give it a rev and they go nuts. Kids hanging out of their parents car drooling. Parents hanging out of their own cars drooling. Me drooling. Alex drooling. These cars have that effect, even on people who don’t know what they’re looking at. I get thumbs up from guys in STI Imprezas, Evos, Skylines. And I get studiously ignored by a guy in a Porsche. I love a 911 as much as the next guy, but rolling up in a Ferrari next to one is an experience I’ll never forget. I wish to god someone with a Supra would roll up so I could re-enact the infamous Fast and Furious scene. No luck there.

When we reached Shell HQ in Hawthorn, I felt like a kid on Christmas day – after all the presents are opened and the grown ups are passed out on the couch - slightly over awed by the whole day, tired – but the grin.. it didn’t leave my face until much, much later that night. After I’d finished calling everyone I ever met and casually mentioning “OMG FERRARI” like it ain’t no thang.

My life henceforth is ruined. I spent the last 36 years of my life without a Ferrari and that pained me badly enough. But now, well now I know full well what I am missing out on. If anyone needs me, I’ll be on Ebay selling everything I own.

Thanks to Shell and Edelman for the opportunity, thanks to Prancing Horse for the cars and their expert knowledge and special thanks to Ash of course.


Aaron
www.importmonster.com.au

PS. I still smile every time I think about that Berlinetta. That car with a dual clutch box... well, that’s the 458 Italia and Ash, any time you can’t fill the drivers seat of one of those for any reason, you won’t have to twist my arm too hard

Posted 04 April 2012 - 11:10 PM

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